This plan provides a framework for sector growth by setting down key priorities, activities and projects that partners and stakeholders collectively feel offer the best prospects to increase the competitiveness
of the destination and maximise the wealth it can generate.
The plan will focus effort, reduce duplication, inform, guide and influence decisions on investment and bring independent and individual partners together to increase their impact.
By visualising and developing the area as a single, integrated visitor destination, we can achieve even more: more growth, more visitors, more economic value and more jobs.
This is a five-year plan for the destination and all its stakeholders, from those that fund and support it to those who provide the direct visitor experiences in our hotels, attractions, shops and restaurants.