09 Apr 2019 | Category: LLEP News

Leicester and Leicestershire: a premier sporting location

Leicester Riders Champions

The new Premier Sporting Location Prospectus for Leicester and Leicestershire was officially launched on Friday 5th April at the Leicester Riders home game against London City Royals.

The Prospectus showcases the extensive range of sporting venues in the city and county, the national and international sports events that have been hosted and the other events and conferences they are able to host.

Leicester and Leicestershire already host a significant number of national and international sports events and is well placed in the heart of England to host more.

From motor sports, football, rugby, basketball and cricket to horse racing and all the opportunities available at the National Forest and Loughborough University; there is such an extensive offer available in Leicester and Leicestershire and it’s time this secret is shared further afield.  Leicester-Shire and Rutland Sport, supported by partners are sharing this message to attract more events, conferences and visitors to the area.

Around 2 million visits are made to key sporting venues in the city and county each year and based on data from 2013, the sporting economy in Leicester and Leicestershire generates £285 million per year along with 8,405 jobs in the local economy. Leicester’s incredible sporting journey over the last few years and the profile and events hosted, have developed significantly. Now through the Premier Sporting Location work and the development of the Sport Events Calendar, the team at Leicester-Shire and Rutland Sport hope to drive this agenda to bring more events, visitors and conferences to the area.

These resources have been welcomed by the Leicester and Leicestershire Enterprise Partnership (LLEP). Andy Reed OBE and Vice Chair of the LLEP said:

“The sports sector in Leicester and Leicestershire has been recognised for some time for its contribution to the local economy. The visitors the area welcomes through sport, bring wider economic benefits across a range of sectors and help to raise the profile of Leicester and Leicestershire further afield.  We look forward to supporting this work and seeing how it develops.”

Ali Clements, Leicester-Shire and Rutland Sport’s Economy and Sport Growth Manager said:

“There is such an incredible array of sporting venues available to host a whole variety of events, some of which many local residents may not have visited.  The Premier Sporting Location branding and work is the start of showcasing Leicester and Leicestershire’s offer and reaching out to attract more events, conferences and visitors to enjoy the unique offer available in Leicester and Leicestershire.”

The Prospectus also includes the start of the online ‘Sports Events Calendar’. The calendar hosts premier sporting events, national fixtures and mass participation opportunities across the area for local residents and visitors to connect to, watch or take part in. Highlighted from the Calendar will be ‘Big Sporting Weekends’ taking place, where 3 or more significant sporting events are scheduled. Visit lrsport.org/watchtakepart for more information.

For more information visit: lrsport.org/premierlocation

Premier Sporting locations launch

For more information, please contact: admin@llep.org.uk

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