Andy Reed OBE

The Leicester and Leicestershire Enterprise Partnership (LLEP) has shined the spotlight on Andy Reed OBE, LLEP board member and Director of SajeImpact.

Andy was formerly the Labour & Co-operative MP for Loughborough between 1997 and 2010. In June 2012, Andy was awarded an OBE in the Queens Honor List for contribution to sport and the community and in 2014, appointed a Professor of Sport Policy & Development at Liverpool John Moores University.  Now Andy is the Director of SajeImpact, an organisation which offers a wide variety of bespoke support and advice to Sports Bodies, NGBs, Social Enterprises and Faith Charities.

We caught up with Andy and asked him 10 questions about his job, hobbies and what it means to be a LLEP board member. Here is what he has to say!


  1. What motivates you?

Delivering economic and social justice locally, nationally & internationally. Sport!


  1. What do you do for fun/ what are your hobbies?

I still play rugby for Birstall RFC – now in my 40th season! I play as much sport as I can and if not playing I am watching & supporting local teams and international rugby.


  1. How would you describe a typical Friday evening?

Always been a relaxing family time – a good family comedy and reading.


  1. If you could go anywhere in the world, where would it be and why?

I’ve been fortunate to travel to some pretty remote and obscure places through my international development work and on every continent but always love being anywhere in Africa.


  1. What has been your favourite job role?

Whilst I’ve enjoyed each phase in my life, the honour of serving in Parliament for 13 years for my home town of Loughborough has to be the best.


  1. What’s your finest achievement in your work?

 Some successes in my local constituency casework where we were able to turn people’s lives around have been very special. Changing legislation, and delivering local development projects come a second best.


  1. What has been your most memorable experience (professional or personal)?

Apart from my wedding and the arrival if my children of course that would be the 1995 Rugby World Cup final in South Africa when Mandela arrived in the stadium in his Springboks No6 shirt. Bringing together politics and sport created an amazing day in South African history and it was very special to be there.


  1. What is the one bit of advice would you give to your 18 yr old self?

Be confident you can achieve your goals and enjoy a balanced life.


  1. How long have you been on the LLEP board?

About nine months.


  1. As a valued board member, how do you see yourself contributing to the LLEP?

Hopefully I have a wide breadth of experience having been involved in economic regeneration across the county since the 1980s, in the private, public and voluntary sectors. I want to see Leicestershire grow its Sports economy and create and active workforce through a physical activity agenda as part of my work as chair of Leicestershire & Rutland Sport.


Watch out for more profiles on the LLEP board members in the future!

The LLEP is governed by a Board of 14 leaders representing the private, public and voluntary sector and it is chaired by a leading business representative. The Board provides leadership, oversight, challenge and reviews the delivery of the Strategic Economic Plan (SEP). To find out more about the board members roles and the structure of the LLEP, click here.