04 Jun 2020 | Time: 10:00 am - 12:00 pm

Introduction to Marketing Automation


Online only
Online only

Join us for a 90-minute webinar introducing the essential components of marketing automation. Learn how to automate routine tasks, take a hand-free approach to nurture sales leads, and automatically make the most out of every sales opportunity. The last decade has seen an explosion of new marketing technologies entering the marketplace, each giving marketers ever more sophisticated ways of reaching their audiences. This has also brought more complexity to marketing operations. Fortunately, with the right technology stack and clever planning, you can automate repetitive marketing tasks and integrate systems with ease to allow you and your team to spend more time focusing on the things that matter.

Who should attend:
This webinar is for marketing professionals who are yet to maximise the opportunities presented to their business through marketing automation. The webinar is designed to offer insight to anyone who is accountable for marketing operations, whether they are a solo entrepreneur or a Marketing Manager.

This webinar will cover:

  • What is marketing automation? – Marketing automation doesn’t mean your whole marketing strategy is executed for you but it does enable you to make better decisions, automate routine tasks, and keep marketing active while you focus on other tasks. We’ll explore exactly what marketing automation is and how it functions within a business.
  • Marketing automation techniques for every budget – There are marketing automation solutions that work for every budget. In this section, you’ll learn what the options are and how much bang you can get for your buck.
  • Common mistakes people make when starting with marketing automation – It’s easy to think marketing automation will solve all of your marketing problems but it can cause headaches if it isn’t implemented with careful planning. Avoid common mistakes by following these simple steps.
  • Five marketing automation to implement today – Take these five suggested automation back to the office and implement them today. Ranging in difficulty from very easy through to intermediate, there’s automation for everyone in this section.

Webinar outcome:
At the end of this webinar, delegates will know what marketing automation can and cannot do for businesses, how much investment is required to get marketing automation implemented, and where they can find the automation tools to best suit their needs.

This webinar is delivered by the East Midlands Chamber’s Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.

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For more information, please contact: admin@llep.org.uk

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