26 Sep 2017 | Time: 9:00 am - 4:30 pm

Integrating Social Media Into Your Business (Part 2)

Location

Campanile Hotel Leicester
1 Bedford Street North
Leicester


LE1 3JE
United Kingdom
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Nowadays it’s highly likely that you’ll have used some form of social media on a personal level – but what are the benefits of social media for business? From Facebook to Twitter, through to LinkedIn, Google+, YouTube, Pinterest and blogs, businesses across the world are utilising social networks to raise brand awareness, manage their reputation and most importantly of all – gain new customers.

Social media can work for your business too – all you need are the right strategies and objectives, a knowledge of how to create powerful and effective content, the ability to monitor the results and the tools to analyse – and your Digital Growth Programme social media experts have pieced together this 2 day workshop to enable you to do exactly that. BOOK YOUR PLACE TODAY

 

Key Topics Covered:

  • An introduction to social media – Understand how social media and inbound marketing are different from traditional marketing and why you need to get involved. 
  • Using social media for business – An opportunity to look at the many ways that businesses can exploit social media, so that you can do exactly that. 
  • Define your social media objectives –Learn how to successfully establish clear, definable and measurable objectives.
  • The different types of networks – Discover the various social media networks out there today and which are the most appropriate for your business.
  • Social media tools – Explore the increasing variety of tools that have been developed to aid the effective delivery of social media marketing.
  • Writing content to engage – Find out how to create and develop successful content and boost your shares, retweets, repins and reblogs.
  • Measure your success – Learn how to analyse your social media efforts alongside your business goals to help refine and adapt your future campaigns for further success.

 

Learning Outcome:

At the end of the 2 day workshop you will walk away with the necessary knowledge to practically get the most of the opportunities afforded by social media for their business. They will be able to plan and implement a workable social media strategy and confidently manage it to engage users with well-crafted and effective content.

 

Where and When

Day one of this free action-planning workshop will run from 9am to 4.30pm on Tuesday 12 September 2017. Held at Campanile Hotel Leicester, 1 Bedford Street North, Leicester, LE1 3JE.

Day two will be held on Wednesday 26th September 2017.

 

Book Your Place

To book your place please visit www.leics-digital.co.uk/events

Any questions please speak to your dedicated Events & Engagement Officer:

Leicester – Kam Atker – 07971 403 786

Please note in order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. Please visit our website to register onto the programme.

 

For more information, please contact: admin@llep.org.uk

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