Dr Sharon Redrobe OBE

The Leicester and Leicestershire Enterprise Partnership (LLEP) has shined the spotlight on Dr Sharon Redrobe OBE, LLEP board member and CEO of Twycross Zoo.

Sharon was Business Woman of the Year 2015-6 and is Secretary of State-nominated Zoo Inspector. In addition to this, Sharon serves as  a Chair of Trustees for Ape Action Africa, a rescue centre for chimpanzees and gorillas.

We caught up with Sharon and asked her 10 questions about her job, hobbies and what it means to be a LLEP board member. Here is what she has to say!

1.What motivates you?

Making the world a better place.


  1. What do you do for fun/ what are your hobbies?

Riding my motorbike.


  1. How would you describe a typical Friday evening?

A glass of wine and a movie with my family.


  1. If you could go anywhere in the world, where would it be and why?

 To the International Space Station, to look down on the planet.


  1. What has been your favourite job role?

My current one, I love making a difference at Twycross Zoo, building a family business into a world class attraction, and conservation organisation.


  1. What’s your finest achievement in your work?

 Securing funding to start the turnaround of Twycross Zoo and launching the £55m masterplan, to begin to build the Chimpanzees a new world class home.


  1. What has been your most memorable experience (professional or personal)?

Visiting Cameroon the first time around 15 years ago.  Seeing the precarious state of the ape population, and seeing us starting to make a difference. 


  1. What is the one bit of advice would you give to your 18 yr old self?

Don’t let anyone tell you you can’t do it, and stay calm.


  1. How long have you been on the LLEP board?

Three years.


  1. As a valued board member, how do you see yourself contributing to the LLEP?

Seizing the opportunity to bring tourism and visitor economy onto the radar, as a crucial part of economic growth for this region.  Maximising on the already great opportunities we have for the visitor economy, and business tourism growth in the region.  Leicester and Leicestershire is a great place to live and enjoy, not just to work.


Watch out for more profiles on the LLEP board members in the future!

The LLEP is governed by a Board of 15 leaders representing the private, public and voluntary sector and it is chaired by a leading business representative. The Board provides leadership, oversight, challenge and reviews the delivery of the Strategic Economic Plan (SEP). To find out more about the board members roles and the structure of the LLEP, click here.